Optimizing Sales

Ed Iannarella is President of Stonehenge Consulting Group


Optimizing Sales

Ed Iannarella is President of Stonehenge Consulting Group, a sales performance, asset
management and consulting firm specializing in sales training, customer service, and
marketing for the hospitality industry.

He has been National Director of Sales and Training for Residence Inns, an asset
manager and hotel owner, and most recently, a trainer/speaker for well-known domestic
and international hotel brands, the American Hotel and Lodging Association, and the
United States Navy.

Ed has written and delivered chain-wide (brand level) sales training programs that have
been a brand requirement for over 3000 hotels. Chains include Residence Inns,
Hampton Inns, Homewood Suites, Baymont Inns, and the Blackstone portfolio of hotels.

He has delivered Web-casts for Hilton Hotels Corp. and Wyndham Hotels as well as
HSMA International, the hospitality industry’s trade organization for sales, and is a
contributing writer for hotel-online.com.

Ed has been a guest presenter at annual conferences for Hilton,the Blackstone Family
of Hotels, Best Western Int’l., Choice Hotels, Wyndham Hotels, the PA Tourist and
Lodging Association, PCMA, and numerous hotel management companies.

People from over 30 countries have attended his U.S.-based selling workshops, and he
has also delivered training in Canada, England, Mexico, Aruba, Argentina, Guatemala,
and El Salvador.

AUDIT OF THE SALES DEPARTMENT (HOSPITALITY INDUSTRY: FOCUSED SERVICE): Comprehensive look at every aspect of your selling effort from setting proper sales goals and competitive strategies to running effective sales meetings, attacking your competitive set and targeting your top accounts; detailed report with clear and specific recommendations follows the audit. (conducted in presence of any or all of the following: Owner, Management Company Rep, GM, and salespeople) (1 or 2 day format)

MANAGING YOUR SALES EFFORT: Practical steps and detailed recommendations showing how to most effectively manage the selling effort and maximize top line revenue. Topics include setting clear activity goals, running productive sales meetings, developing useable Marketing Action Plans (“MAP’s”), holding Quarterly “Rap Sessions,” and much more. (for anyone responsible for directing day-to-day selling) (½ or 1 day format) NOTE: In addition to “live” training, this program can be time-modified and delivered in a distance learning (DL) format.

On a personal note, Ed played basketball for a U.S. traveling team in
Europe, has owned or operated 21 Cinnabon bakeries in the Northeast, is
an amateur magician, plays the guitar and harmonica, and is a
proud cancer survivor. He currently resides in Ft. Myers, Florida.

Indicate which will benefit your business right now on the Contact form. Ed Iannarella will personally contact you.

Ed Iannarella bio pdf

Fields marked with an asterisk (*) are mandatory

To Ed Iannarella  
Subject: Tell me more about Optimizing Sales  
I would be interested in hearing more:
Name: *
My company is:    
Please call me:    
Best time to reach me is:    
Please email me: *
Captcha: *